TOWIE stars Sam Faiers and Kirk Norcross launch new The Only Way Is Essex fragrance

November 28th, 2011

By Daily Mail Reporter

Last updated at 9:20 AM on 28th November 2011

When you think of the Only way is Essex stars having their own fragrance you automatically think of the smell of fake tan.

But the scents appear to have been popular with TOWIE fans as the reality stars are now launching yet another set of perfumes just in time for Christmas.

Sam Faiers and Kirk Norcross appeared at the launch on Saturday to promote the new Dazzle and Be Reem bottles.

Well Jel: Reality star Sam Faiers turns up to Lakeside shopping centre to launch the new TOWIE fragrances – just in time for Christmas!

Essex smell: Kirk Norcross joins his castmate at the launch to promote Dazzle and Be Reem

The 20-year-old may have been promoting the female scent Dazzle at Lakeside shopping centre, but Sam failed to dazzle with her outfit choice.

Playing it safe she opted for a black and beige patterned mini dress, teaming it up with black tights and skyhigh heels.

But in true TOWIE style she ensured there was some flesh on show, letting her cleavage speak for itself as she flashed her bust through the key hole detailing.

No fake tan? the new TOWIE fragrance is bound to be on their fans’ Christmas lists

Taking to Twitter before the perfume signing, Sam wrote: ‘On way to lakeside with @kirk_official going to the fragrance shop for a signing! See u soon!’

Kirk was on hand to promote the male version, Be Reem, named after Joey Essex’s slogan on the reality series.

The 23-year-old went for smart casual, mixing a pair of jeans with white T-shirt and striped shirt over the top.

Signing: Sam and Kirk were happy to attend a signing to promote the fragrances

Dazzling: the female perfume shows stars of the show on the packaging

He also went for comfort with his white trainers as he posed for photos with Sam.

And he had clearly worked up an appetite after greeting fans at the launch.

He wrote on Twitter after the event: ‘Just finished my signing in @LakesideSC thanks every one for coming, now Burger King time! X’

And it could be one of his last promotional duties as a TOWIE cast member – Kirk has reportedly become the latest star to quit the show.

He is said to be jumping ship to star as the new love seeker in the Bachelor, taking over from Gavin Henson who appeared in the last series in a bid to find a woman.

Last TOWIE duty? Kirk is said to be leaving the show to appear on the next series of the Bachelor

Salon: Former TOWIE star Amy Childs opened up her own salon in Brentwood last week

a source told the Daily Star: ‘Kirk has been approached to join the Bachelor on Channel 5. He’s jumping at the chance to leave TOWIE and do something more dynamic.’

And his ex Amy Childs, 21, who has already left the programme, is backing him for the role: ‘I think Kirk would be the perfect person to do it. definitely.’

Earlier this week the former star of the show was joined by Kirk as she opened up her new salon in Brentwood.

The TOWIE stars have previously launched their own make-up range for Superdrug.

In September they debuted the line, which included lipgloss, an eyeshadow palette and bronzer, as well as a Vajazzle kit and their first two fragrances.


TOWIE stars Sam Faiers and Kirk Norcross launch new The Only Way Is Essex fragrance

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