TOWIE launches ‘V.I.Y’ Vajazzle kit in Superdrug

July 30th, 2011

Christopher Hooton – 22nd July, 2011 TOWIE vajazzles are coming to a chemist near you. (pic: Superdrug)

Now available on, the product description reads: ‘find your inner sparkle with Vajazzle designs from The only Way is Essex’s official Vajazzle supplier!

‘Glam up your bikini beach look, or add some extra drama to your favourite party outfit on your shoulders or your neckline.’

The art of bedazzling one’s genitalia was put on the map by beautician Amy Childs in the show and the term ‘vajazzle’ quickly came into the common vernacular.

Priced at £7.95 the crystals are made with Swarovski Elements and last between 4 and 7 days.

Other products in Superdrug’s TOWIE range include lip gloss, bronzer, mascara and a men’s ‘be Reem’ fragrance courtesy of Joey Essex’s catchphrase.

Riding the success of the ITV2 reality show for all its worth the brains behind TOWIE are also working on their own fashion range encompassing dresses, shoes and nightwear.

A third series of The only Way Is Essex is on the way and will be hotly anticipated following the arrival of E4 and MTV reality rivals made in Chelsea and Geordie Shore.

TOWIE launches ‘V.I.Y’ Vajazzle kit in Superdrug

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