TOWIE: High street chain selling 'DIY Vajazzle kit'

August 3rd, 2011

The Sun today reports that the only Way is Essex fans can now buy their own DIY Vajazzle kit, which has of course been made famous by the show’s beautician, Amy Childs.

Here’s the story…

1 FANS of the only Way is Essex can copy the show’s stars by doing their own home vajazzle – thanks to a new TOWIE beauty range.

Superdrug is launching cosmetics, including a ‘DIY Vajazzle kit’, for lovers of the living soap starring Mark Wright, Lauren Goodger, Sam Faiers and Kirk Norcross.

The range will also include lip gloss, mascara, “Be Reem” perfume for men and a mini-bronzer.

It is the latest boost for the award-winning show – a smash-hit for ITV2 and set for its third outing in the autumn. A source said: “The only Way is Essex is the hottest youth brand right now. the make-up is expected to fly off the shelves.”

The word ‘vajazzle’ was used by beautician Amy Childs to describe adding decorative jewels after a bikini wax. A TOWIE fashion range including dresses, shoes, hats and nightwear is also planned.

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TOWIE: High street chain selling 'DIY Vajazzle kit'

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