The Only Way is vajazzle for Stroud ladies

December 18th, 2011

IT might be the ultimate Essex girl accessory, but it seems that Stroud women are also fans of intimate body art.

A bargain vajazzle kit on sale at the town’s 99p Stores has been flying off the shelves.

The shop, in King’s Street Parade, has now sold out of its cut-price crystal ‘tattoos’ which are stuck onto the skin near personal parts of the body.

Sales of the 99p jewellery – inspired by the reality TV show The Only Way Is Essex – have revealed the craze has spread far beyond Basildon and has reached the Five Valleys.

Vajazzling was made popular by TOWIE star Amy Childs. The 99p body art gems were always expected to sell well in Essex, however figures are already showing that they’re selling well further afield.

Hussein Lalani, manager of the 99p stores chain, said: “We were quite surprised. We expected sales to be strong in Essex as this product relates to stories in TOWIE. but we were quite surprised that some of the more upmarket areas were also selling well, such as Stroud.

“They’ve been selling well across the group. We’ve been selling 2,000 to 3,000 a week.”

Stroud store manager Moncef Elhadj added it was a bit of festive fun.

“Everybody wants to dress up and have a bit of fun at Christmas,” he said.

Stroud beauty therapist Sarah Watkins offers a more upmarket vajazzle treatment with her mobile beauty company another Level Beauty.

She said vajazzle parties had proved popular, particularly in the summer.

She offers a full ‘Hollywood’ wax for £30 plus crystal adornment from £10.

“It’s quite fun, groups of ladies would get together and it’s a bit of a laugh,” she said, adding that women often have a vajazzle before a wedding or first holiday with a boyfriend.

“It’s a bit of fun. It makes it more pretty to look at, and make you smile every time you go to the toilet,” she said.

The Only Way is vajazzle for Stroud ladies

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