The Only Way is Hamilton: Lanarkshire salon reports boom in business thanks to Vajazzle craze

August 4th, 2011

Jul 27 2011 by Craig McDonald

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A SCOTS hairdresser has told how business is booming thanks to a saucy new beauty craze.

Nicola Innes says customers are going mad for vajazzles, where crystal jewel patterns, like hearts or cherries, are delicately stuck on after a bikini wax.

The treatment has become trendy after featuring on reality TV show The Only way is Essex, which follows the lives of a group of glam party people in the English county.

Nicola, 33, of Hamilton, Lanarkshire, said: “I’m a big fan of the programme and it inspired me to start up a new line in vajazzles.

“it has been so good for business I am putting on a special event called The Only way Is Hamilton.”

She said: “Bikini waxes are the bread and butter of our work.

“The wax can bring a wee tear to the eye and part of the vajazzle appeal is to have a lovely pattern created by our beautician straight after that.

“a lot of our customers are coming in just for a vajazzle, ranging from girls getting ready for a night out to city professionals. The end result is stunning and it really has mass appeal.”

Business has been so good Nikki has arranged a TOWIE night at local nightclub Hamilton Palace on August 6 with a guest appearance from the show’s star Jess Wright.

The “reem” evening – which is TOWIE speak for “looking good” – will see Nicola’s hair and beauty staff giving partygoers the chance to try different treatments – including a vajazzle.

Screens will be provided to guarantee customers’ privacy and comfort. a model will also get a botox treatment live on stage during the event.

The most person deemed “most reem” will win a weekend for two in Essex with two tickets to the TOWIE hang-out spot, the Sugarhut.

Last night, Nicola said she was inspired to add the vajazzle service to her salon treatments after becoming addicted to the show.

She said: “I’m a huge fan and I’ve even been glamping (glamorous camping) with my friends after seeing it on the programme.

“but whether you love or hate the show I think the main outlook of the characters have universal appeal.

“They are all about feeling and looking your best and I believe the key to looking good is feeling good.

“a vajazzle is cheeky, it’s sexy. It’s a wee bit naughty but it’s also very nice. You could say it’s the cherry on the cake.”

The Only Way is Hamilton: Lanarkshire salon reports boom in business thanks to Vajazzle craze

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