Facebook buys facial-recognition site, Face.com

July 14th, 2012

First Instagram, now Face.com, Facebook is on an acquisition spree.

The social network yesterday revealed it’s bought the Tel Aviv-based facial recognition software company but remained tight-lipped about the price.

If rumours are to be believed, then Facebook snapped up the company for $100m (£63.9m).

Face.com is the company behind a Facebook app called KLiK which uses facial-recognition technology to automatically scan photos of Facebook friends and develop a facial profile of them so it then automatically tag the person each time an photo of them is uploaded.

Separately, Facebook has launched an official Olympic page where athletes can interact with their fans. Called The Olympic Games, the page won’t not carry any adverts because as per “Clean venue” rules, the Olympic events should be free of any advertising.

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Facebook buys facial-recognition site, Face.com

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